Account Coordinator - OBI Creative
Omaha, NE
August 2011-Present
- Provided customer-centric, behavior-based market research and strategic planning to craft effective integrated marketing strategies that connect established companies and entrepreneurs with their target customers.
- Assisted in the development of updated media purchase and placement process and acted as point person during the adoption of the new process following the acquisition of a new media partner.
- Managed marketing efforts and various projects for companies/organizations including Bridges Investment Management, Borsheims, Creighton University, Morningside College, Priceless Prints Jewelry, Ruggie Wealth Management and multiple non-profits including Lauritzen Gardens, the Nebraska Coalition for Lifesaving Cures and the Omaha Police Department K9 Unit.
- Acted as production assistant for multiple video/photo shoots.
- Communicated clearly the progress of monthly/quarterly initiatives to both internal stakeholders and clients; this included quarterly profitability, retainer and media metric reporting.
- Managed all agency awards efforts for OBI Creative along with submissions for awards on behalf of various clients resulting in various local and district ADDYs, AMA Pinnacle Awards, AIGA Gold Awards, MarCom Awards and PRSA honors.
- Performed various administrative/office management tasks as needed.
Marketing and PR Manager - Brier and Moss
Marietta, GA
February 2013 - May 2014
- Developed retail outreach strategy to enhance brand presence in target geographic markets.
- Designed and implemented a competitive brand analysis and acted as press liaison.
- Acted as wardrobe and production assistant for photoshoot in July of 2013.
- Developed/designed look book to be sent to existing and potential retailers.
- Acted as sales representative for meetings with local retailers.
- Communicated clearly the progress of monthly/quarterly initiatives to internal stakeholders.
Copywriter/Account Manager - Jacht Club Ad Lab
University of Nebraska - Lincoln
January 2013 - May 2013
- Collaborated with other students to create innovative and fresh advertising and social media campaigns for local companies and brands.
Studio Art Intern - GSD&M
Austin, TX
May 2012 - August 2012
- Worked alongside Designers and fellow Studio Artists to hone my design skills and literally learn the art of advertising
- Prepped presentation boards for pitches and took inventory of the art room supplies
Freelance Designer
Omaha, NE
Ongoing
- Designed and carried out production of personalized invitations for weddings, birthdays, showers, etc.
Involvement/Certifications
- Inbound Certified via HubSpot April 2016
- Member of PRSA Nebraska; currently serve on the Awards Gala committee
- Member of the 2013 Aksarben Royal Court
- Vice President of Public Relations for Kappa Delta - Pi Chapter at the University of Nebraska, Lincoln
References:
Amy Struthers
Associate AD/PR Professor, University of Nebraska - Lincoln
Founder and Former Director of UNL's Jacht Ad Lab
[email protected]
John Hope Bryant
Chairman and Chief Executive Officer, Bryant Group Ventures
[email protected]
404.941.2910
Karisa Malchow
Marketing Campaign Manager, First National Bank
[email protected]
405.204.4534
Nicole McCarville
Development Director, Cystic Fibrosis Foundation
[email protected]
402.210.4304
Omaha, NE
August 2011-Present
- Provided customer-centric, behavior-based market research and strategic planning to craft effective integrated marketing strategies that connect established companies and entrepreneurs with their target customers.
- Assisted in the development of updated media purchase and placement process and acted as point person during the adoption of the new process following the acquisition of a new media partner.
- Managed marketing efforts and various projects for companies/organizations including Bridges Investment Management, Borsheims, Creighton University, Morningside College, Priceless Prints Jewelry, Ruggie Wealth Management and multiple non-profits including Lauritzen Gardens, the Nebraska Coalition for Lifesaving Cures and the Omaha Police Department K9 Unit.
- Acted as production assistant for multiple video/photo shoots.
- Communicated clearly the progress of monthly/quarterly initiatives to both internal stakeholders and clients; this included quarterly profitability, retainer and media metric reporting.
- Managed all agency awards efforts for OBI Creative along with submissions for awards on behalf of various clients resulting in various local and district ADDYs, AMA Pinnacle Awards, AIGA Gold Awards, MarCom Awards and PRSA honors.
- Performed various administrative/office management tasks as needed.
Marketing and PR Manager - Brier and Moss
Marietta, GA
February 2013 - May 2014
- Developed retail outreach strategy to enhance brand presence in target geographic markets.
- Designed and implemented a competitive brand analysis and acted as press liaison.
- Acted as wardrobe and production assistant for photoshoot in July of 2013.
- Developed/designed look book to be sent to existing and potential retailers.
- Acted as sales representative for meetings with local retailers.
- Communicated clearly the progress of monthly/quarterly initiatives to internal stakeholders.
Copywriter/Account Manager - Jacht Club Ad Lab
University of Nebraska - Lincoln
January 2013 - May 2013
- Collaborated with other students to create innovative and fresh advertising and social media campaigns for local companies and brands.
Studio Art Intern - GSD&M
Austin, TX
May 2012 - August 2012
- Worked alongside Designers and fellow Studio Artists to hone my design skills and literally learn the art of advertising
- Prepped presentation boards for pitches and took inventory of the art room supplies
Freelance Designer
Omaha, NE
Ongoing
- Designed and carried out production of personalized invitations for weddings, birthdays, showers, etc.
Involvement/Certifications
- Inbound Certified via HubSpot April 2016
- Member of PRSA Nebraska; currently serve on the Awards Gala committee
- Member of the 2013 Aksarben Royal Court
- Vice President of Public Relations for Kappa Delta - Pi Chapter at the University of Nebraska, Lincoln
References:
Amy Struthers
Associate AD/PR Professor, University of Nebraska - Lincoln
Founder and Former Director of UNL's Jacht Ad Lab
[email protected]
John Hope Bryant
Chairman and Chief Executive Officer, Bryant Group Ventures
[email protected]
404.941.2910
Karisa Malchow
Marketing Campaign Manager, First National Bank
[email protected]
405.204.4534
Nicole McCarville
Development Director, Cystic Fibrosis Foundation
[email protected]
402.210.4304